Global Video Pages Competition
Do you want to win a year worth of online video advertising? Of course you do! We at Global-video-pages.com will be giving away 1 year advertising worth R3000. Global Video Pages is an online video streaming advertising company that advertises your company online with the latest trends of the internet.
How do you go about entering our competition?
Entries into the Global Video Pages competition will be accepted on two levels.
- A blog post or article on a website telling everyone why he/she/they will benefit from advertising online with a link to www.Global-video-pages.com
- This will give you two (2) entries into our competition
Or
- An email telling us why advertising on the internet will benefit them.
- This will give you one (1) entry into our competition
Once one of these emails or articles have been created you can let us know about it by going to http://robert.gvpsa.com/submit to submit a link to the article or informing us about your email and entry to our competition. We will respond with a email accepting or rejecting your entry. If the entry is rejected for any reason, we will inform you as to why it was not accepted.
Rules:
1. Only one email address per email entry, if you submit a second entry from the same email address it will only count as one. 2. You may enter as many times as you like, as long as the blog entries come form different domains/blogs. We will not accept 2 entries from the same website. It will only count as one. 3. Entries are entered into a lucky draw and will take place on the 15th of June 2010. 4. Judges decision is final.
Online lures big advertising bucks
Online advertising is expected to overtake cinema spend for the first time this year in South Africa.
Research from World Wide Worx shows that online advertising spend was R319- million last year, up 32% to R419- million this year — ahead of cinema advertising — and is forecast to jump 32% this year again.
Arthur Goldstuck, managing director of World Wide Worx, says that online advertising is taking its place alongside the traditional forms of advertising in the country.
The increase in online advertising is a reflection of the low base off which advertising has been growing in the past few years, and of the increasing acceptance of the importance of this form of advertising, he says.
“What makes it really important is the extent to which it is so targetable and measurable — more so than any other medium.”
But Goldstuck says it will still be many years before digital threatens print media here.
“In this country, print still meets the needs of readers in a way that online doesn’t, whereas in the US it’s killing print off as if it’s a battlefield.”
Goldstuck says investment is flattening, but profitability is rising as online publishers leverage their existing properties more effective and strategically.
The most recent advertising expenditure figures from Nielsen, for the six months between January and June this year compared with the same period the previous year (excluding self- promotion), shows that Internet sales increased 20.9% compared with a 5.1% decline in cinema.
Total advertising spend over this period was down 1.3% to R11.15- billion according to Nielsen figures, and:
# Cinema was down 5.1% to R150- million;
# Direct mail was up from R73- million to R76-million;
# Internet adspend was up 20.9% to R221.9-million;
# Outdoor advertising was down 0.7% to R536.8-million;
# Print was down 3.7% to R4.29- billion;
# Radio was down 9.2% to R1.4- billion;
# TV was up 3.1%to R4.4-billion.
Harry Herber, managing director of The MediaShop, says overall adspend would have been down more were it not for three exceptional events — the general election, the IPL Twenty20 cricket tournament and the Fifa Confederations Cup.
Read more
The Times
Internet 'holds the future'
Madrid - Newspapers have no future without online and digital services, media executives heard at a World Association of Newspapers meeting in Madrid on Thursday.
"We are getting the whole organisation ready for a digital future," said Simon Waldman, director of digital publishing at Guardian Newspapers, whose Guardian Unlimited site is by far the most popular British newspaper online site, ahead of The Sun, The Times and The Telegraph.
Within "six to seven years", the group planned to dedicate 80% of its time to digital activities, compared to 20% at present, Waldman told the conference, entitled "Beyond the Printed Word".
Read More
News24
2010-02-10 21:55 News24
Internet Advertising NOT a Waste of Time Or Money.
“IN TERMS of efficiency, if not size, the advertising industry is only now starting to grow out of its century-long infancy, which might be called “the Wanamaker era”. It was John Wanamaker, a devoutly Christian merchant from Philadelphia, who in the 1870s not only invented department stores and price tags (to eliminate haggling, since everybody should be equal before God and price), but also became the first modern advertiser when he bought space in newspapers to promote his stores. He went about it in a Christian way, neither advertising on Sundays nor fibbing (thus minting the concept of “truth in advertising”). And, with his precise business mind, he expounded a witticism that has ever since seemed like an economic law: “Half the money I spend on advertising is wasted,” he said. “The trouble is, I don’t know which half.”
Wanamaker’s wasted half is not entirely proverbial. The worldwide advertising industry is likely to be worth $428 billion in revenues this year, according to ZenithOptimedia, a market-research firm. Greg Stuart, the author of a forthcoming book on the industry and the boss of the Interactive Advertising Bureau, a trade association, estimates that advertisers waste—that is, they send messages that reach the wrong audience or none at all—$112 billion a year in America and $220 billion worldwide, or just over half of their total spending. Wanamaker was remarkably accurate.
What Wanamaker could not have foreseen, however, was the internet. A bevy of entrepreneurial firms—from Google, the world’s most valuable online advertising agency disguised as a web-search engine, to tiny Silicon Valley upstarts, many of them only months old—are now selling advertisers new tools to reduce waste. These come in many exotic forms, but they have one thing in common: a desire to replace the old approach to advertising, in which advertisers pay for the privilege of “exposing” a theoretical audience to their message, with one in which advertisers pay only for real and measurable actions by consumers, such as clicking on a web link, sharing a video, placing a call, printing a coupon or buying something.”
READ MORE
SAN FRANCISCO
From The Economist print edition
www.economist.com
GVSSA is just starting an new advertising campagne.
We offer on our platform www.global-video-pages.com
a place - free of charge - for
"worldwide fancy & funny videos"
Our idea is to show the whole day a lot of fancy and funny videos
from private people.
The video with the highest vote and the highest clickrate will be the winner
of the month.
We would like to show max. 50 videos per month. All videos we will get in the actual month will be sended in the following month. If we will get more than 50 videos, the others will be send in the month after the next month.
The winner of the month will get a bonus from 100 Rand.
Rules:
video length max. 2 minutes
in WMV or xxx format.
all kind of situations without
-sex
-force violence
-drugs aso.
Please be so kind and send it by mail including Name, Adress, Tel.No. Mailadress to
-
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or
- bring a burned CD to DeNOVO Cafe, Long Beach Mall
The management from GVSSA has the right to decide, to send the video or not.
if we doesn´t send the video you will be informed.???
Internet ads rise despite cuts in marketingBy Sarah Arnott
15 Febr. 2010
Internet advertising is coming out on top as overall marketing budgets see a second consecutive quarter of cuts, and planned spending for the rest of the year suffers further downgrades, according to the Institute of Practitioners in Advertising (IPA) quarterly Bellwether report.
Unexpectedly weak sales, wary consumers and continuing economic concerns are behind cost-cutting measures that have taken a considerable bite out of forecast spending plans in the first three months of the year. One in five companies has revised their direct marketing spending plans downward, the sharpest fall in eight years. And 16 per cent have cut "below-the-line" activities such as events and market research, which is the steepest drop for 24 months.
"The negative balance is relatively small, but there clearly is a slowdown in consumer spending and that is reflected in the budgets," Moray MacLennan, the president of the IPA and European chairman of M&C Saatchi, said.
Although total expenditure is still set to rise this year compared with last, actual growth will fall far short of the budgets set in January and will be nowhere near the trajectory at the start of 2007.
Advertising in main media such as print, TV and outdoor was the only category of spending not slimmed down in the first three months of the year. But the figures are inflated by the inclusion of internet marketing, which is the only category to have seen the majority of budgets revised upwards. More than a quarter of respondents increased their forecasts between January and March, with particular emphasis on advertising linked to web searches.
The growth may be partly explained as a continuation of a five-year trend to spend more online. But the accountability of web ads, which enable companies to track the number of clicks and the number of sales that result, makes the platform more resilient in difficult times.
"Internet spending is likely to remain buoyant," Mr MacLennan said. "But spending online really just milks the existing brand, so the interesting issue will be how firms balance the need to keep topping it up offline."
Link to article:
http://www.independent.co.uk/news/business/news/internet-ads-rise-despite-cuts-in-marketing-809040.html
Found article in www.independent.co.uk
News24.com
Web 'will take up bigger chunk'
New York - US consumers this year will spend more of their day surfing the internet than reading newspapers or going to the movies or listening to recorded music, according a study released on Tuesday.
The findings are part of a new report from private equity firm Veronis Suhler Stevenson that shows advertisers are paying close attention to the shift in consumer behaviour and putting more money into areas like digital marketing.
Last year, the top two advertising mediums were newspapers, at $55.7bn, and broadcast television, at $48.7bn, according to VSS.
But it estimates that by 2011, overall internet advertising will become the largest advertising medium, at nearly $63bn, describing the shift as "a watershed moment" in the media business.
"We consider this one of the major findings," James Rutherfurd, managing director at VSS, said in an interview. VSS conducted the study in co-operation with consultancy PQ Media.
Rutherfurd also pointed to a potentially worrisome development for the media industry - the overall time spent with media declined slightly last year, a spillover effect of the consumer shift away from newspapers and other traditional sources of news and entertainment.
Start your own video-internet advertising with http://www.global-video-pages.com
|
Press
