The ADreach Group was established in 1998 and today boasts more than 40,000 advertising signs across South Africa; making it the 3rd largest outdoor media player in the country.
An entrepreneurial enterprise with a vision for the development of innovative outdoor media solutions…ADreach is unrivalled as the fasted growing independently owned outdoor media group in South Africa.
The Group boasts solid black economic empowerment credentials, with highly regarded businessmen such as Cyril Ramaphosa and Johnathan Beare among its shareholders.
Our ground-breaking media applications offer the marketer frequency and reach through cost effective solutions that deliver the right message to the right audience time and time again.
OUTDOOR MEDIA INNOVATIONS INCLUDE:
1. STREET POLE ADS
Street Pole Ads deliver repetitive in your face exposure on high traffic volume routes nationally. Double-sided display panels also allow for specific directional messaging to highly defined commuting and pedestrian audiences.
Illuminated Street Pole Ads enhance the effect of Street Pole Ads by offering inescapable brand exposure 24 hours a day. The captive impact of repetitive illuminated messages ensures your message is driven home day and night.
2. SPONSORED ROAD TRAFFIC SIGNS
Sponsored Road Traffic Signs is a public private initiative between the Department of Transport and ADreach in association with Arrive Alive. This medium delivers road safety and environmental messages whilst simultaneously offering commercial advertising opportunity on previously inaccessible locations on provincial roads.
3. BILLBOARDS
ADreach Billboards cater to demand for large-format advertising on superior sites nationally. Locations are measured against criteria such as visibility, traffic volumes, commuter LSM's and roadside proximity for optimum visibility and exposure to qualified commuter audiences. High quality structures emphasise aesthetic appeal, with internal illumination harnessing high impact exposure 24 hours a day.
4. EVENT FLAGS
Event Flags are a potent medium for establishing consistent brand awareness and increased attendance at events. Repetitive, vibrant and versatile, Event Flags enable councils and event sponsors to cost-effectively command consumer attention with a powerful visual presence.
5. EVENT ADS
Event Ads form an integral part of the media mix for any successful event campaign. Sites on major routes secure maximum exposure 7-14 days prior to events and functions. Compliancy with council bylaws is guaranteed and a customised booking system allows for complete control over all poster placements.
6. SUPALITES
Supalites give you the most powerful outdoor impact on the market by offering large billboard type displays at close proximity to the road traffic. This, combined with the repetitive advantage of 4 signs in a row, delivers the most commanding outdoor campaigns ever seen in Johannesburg. Supalites are illuminated 9m² signs displayed on consecutive poles on central road islands, making them impossible to avoid. These 3.6m high x 2.5m wide double-sided portrait signs are backlit and erected 3m above the ground. There are 25 prime Supalite Sites (each comprising 4 signs in a row) in the City of Joburg, incorporating attractive landscaping for the highest impact brand exposure 24 hours a day.
7. STREET NAME ADS
Street Name Ads are the result of a pilot project implemented in Soweto more than 5 years ago. This groundbreaking initiative facilitated the installation of 5000 street-names on township streets which previously never had street-name signage at all.
The inclusion of a corporate sponsor message board (called Street Name Ads) above each street-name pole generated sufficient revenue to implement the project and maintain the poles on an ongoing basis; also creating additional revenue to plough back into the community for other social development initiatives.
Street Name Ads facilitate the introduction of fundamental services into communities through the installation of clear street-name signage. Longstanding benefits to residents include the facilitation of emergency services such as Ambulance, Fire and Police.
As an accredited Socio Economic Development initiative, Street Name Ads enable Corporates to earn points on their BEE scorecard whilst enjoying significant brand exposure.
Street Name Ads' ability to literally brand intersections in targeted areas make it the ideal medium for reaching township audiences.
Advertisers on this medium are recognised by community-members as participants in the provision and maintenance of street-name signage.
As co-contributors towards the enhanced delivery of essential services, advertisers not only establish considerable brand-awareness; but also leverage significant brand-loyalty within targeted communities.
Illuminated Street Name Ads are based on the same principle as Street Name Ads in Soweto, but are situated at busy intersections in suburbs across South Africa. These internally illuminated signs deliver 24-hour advertising exposure whilst enabling clear street name signage in residential neighbourhoods. Illuminated Street Name Ads offer businesses a cost-effective means of promoting their products and services within their local communities, and are ideal for raising awareness and serving as directional signage.
8. PLAY PUMPS
Literally a life-saving invention, PlayPumps® provide easy access to clean drinking water in rural communities that are currently among the one billion people worldwide with little or no access to safe water. Pumps are powered by children at play, and simple taps make it easy for both adults and children to draw water.
The ripple effects of making safe water easily accessible in rural communities are far-reaching. Communities are empowered and uplifted. Lives are saved and diseases are reduced. Kids can go to school instead of hauling water and women can establish livelihoods and contribute towards economic development.
In addition to facilitating a sustainable supply of easily accessible water, PlayPumps also provide a rare opportunity to advertise in outlying communities. The incorporation of sponsor message boards into PlayPumps® innovative design generates sufficient revenue for the installation and maintenance of the Pumps. Each Pump displays multiple advertising frames that can deliver hard hitting advertisements to a precise target market in their homestead 24/7.
Sponsors participating in this accredited Socio Economic Development initiative earn points on their BEE scorecards while delivering their brand messages to targeted audiences. The association of these brands with delivery of a fundamental, life-changing resource also ensures increased brand loyalty amongst these consumers.
COMMUNITY CONTRIBUTION:
ADreach's entrepreneurial vision is underpinned by a commitment to sustainable social development initiatives. The Group remains committed to the resourceful but responsible development of innovative initiatives for ongoing upliftment, whilst serving the commercial needs of councils, clients, consumers and the community at large.
Inspired by the vision of providing ‘empowerment and growth through sport', the Soweto Canoe & Recreation Club (SCARC) was established at Orlando Dam in 2003 by one of the ADreach founders. The primary objective of this ADreach Socio Economic Development Initiative is not only to teach the residents of Soweto how to swim, but to provide its members with a positive platform from which they are able and encouraged to strive for a better life. Fostering competencies such as sportsmanship, team work, discipline and goal-setting; offering guidance in broader life arenas such as academics and career-choices; SCARC aims to equip its members to become economically active, with the vital life-skills and accompanying self-esteem to face life and its challenges with confidence.
SCARC was last year voted a finalist (Top 3) in the Murray and Roberts/Jack Cheetham Memorial Awards for sustainable development in sport.
ONGOING INNOVATION:
Our vision for the development of exceptional public environments sees us striving towards the establishment of South African streetscapes that compete with those of the best cities in the world.
Working together with local government to establish revitalised streetscapes with outstanding street furniture innovations, ADreach is proud to offer the technology, experience and resources that make us South Africa's market leader in innovative outdoor media alternatives.
The ADreach Group -
Leading Africa into the 21st Century with world-class streetscapes
Adreach
